Item Info:
What? Thermochromic inks on beer glass bottles (namely on the labels) indicating the beer has reached the perfect temperature of serving/consuming (5°C).
Where? On the market. Bought in the supermarket or hipermarket (Univerexport, Maxi, etc.), Novi Sad, Serbia.
When? September 2016
More details: A promo-info campaign was also undertaken.
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Thermochromic inks
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Edible packaging
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Active packaging
Romania
